BRRR-R-R!!! – effect
Book by Ivan Dyachenko
A step-by-step guide to solving insoluble problems in business and life
BRRR-R-R!!! —effect
Book for entrepreneurs, businessmen, startups, top managers
and managers.
For everyone who wants to make the world more interesting and effective.
For those who develop their creative and systematic thinking.
42 creative methods for business, described in micro-steps.
Hundreds of tips and examples from business, engineering, culture, military art, social projects, history, and education..
The book will come to the aid,while :
- A Board of Directors is at an impasse...Open the book and help attendants to reach an outcome. You are a creative leader and sage. The council will be efficient.
- Creative plateau: it seems that " everything is already coined"You open the book and create another column of solutions in an hour. You will never say:
"I guess there is nothing to do" - There are two poor options in front of youYou go to a business lunch with a book, and in 45 minutes, you discover that there are far greater solutions. Be careful!
Don't get the sauce all over the book! - Your product is outdated or stopped making moneyRe-invent it: replace the entire of it or parts; alter the existing environment. Change the buyers. Modify it. Open the book at last!
- Tender with a terrible briefDivide into pairs and take different techniques from the book. In two hours, you have a stack of ideas. And the brief is not an obstacle.
- Competitors ' ads are better than ours.Maybe they've already opened the book? Invite your agency to visit and work together with the techniques from the book
"BRRR-R-R!!! - effect" for you, if you
A Business leader or CEO
The book will allow you to find a way out of a stalemate.
A Private entrepreneur
The book will demonstrate non-obvious and super-effective solutions in conditions of resource scarcity.
A Creative expert
Each page of the book is a call to the Muse. She will not be able not to answer.
A Product Developer
The book opens up endless possibilities for step-by-step improvement of products.
Ivan Dyachenko
Creative Director, teacher, and author of the courses
18 years of creative directorship
Coca-Cola, Gett, Nestlé, PepsiCo, Samsung, Google, Nivea, Heineken...
5 years of teaching creativity
SberBank, Mail.ru, Yandex, Estee Lauder, Cartier, Danone, Alfa-Bank, Raifffeisen...
Dozens of strategic sessions
Estee Lauder, Cartier, Danon, Pernod Ricard...
Author of hundreds of programs for business
As a curator and partner of the ICRA School of Innovative Thinking.
All 42 approaches
- 1A Dixie cupReplace the expensive one with the cheap one without loss of quality
- 2Energy for peaceful purposes
Use idle resources in a new way - 3Twin brothersHow to apply a duplication without creating an idle resource
- 4Unsuitable substituteReplace bad parts with new ones, but with shifted properties
- 5Replacing a StakeholderHow would your cat solve the problem?
- 6Go aheadHow to solve a problem by dramatically simplifying it, breaking the barrier of perfectionism
- 7Context changesHow to meet a challenge by changing something before and after the problem area
- 8Splitting upDivide the problem into parts and solve it in parts
- 9Reverse procedureChange the order of the processes to the reverse and enjoy the result
- 10A Selective approach
Solve the problem not for all, but for some cases - 11VoyeurismLooking for a solution in another area
- 12A metaphor
Russian literature comes to the aid of business - 13The worst way to solve the problemCome up with the worst solution - and turn it inside out
- 14A metaphor
Russian literature comes to the aid of business - 15Go aheadDeal with the simplest part of the trouble
- 16More speed - less bumpsСhange the pace of all actions dramatically, pick up the pace!
- 17ReformulationHow to meet a challenge by writing a short essay about it
- 18Blocked highwayDo not act in the old way, burn your bridges.
- 19An AnnexationAdd nearby processes to yours. Many problems will disappear.
- 20A Business FictionСancel the laws of reality and see what happens
- 21A ReincarnationSynectics, subjective analogy, transfer of a person to an object
- 22Death to trade-offsIdentify a trade-off in the system - and eliminate it
- 23BloodlettingMake the situation worse, putting the system on the verge of life and death. The system mobilizes itself.
- 24The exception is ordinaryRemove an element of the system. Rebuilt processes and update.
- 25Deterring the aggressorA temporary solution to reduce the impact of the problem on the business system
- 26Ordinary inversionInvert business processes and everything to the heap
- 27The theory of the main blowStrengthen and solve only one factor of the problem, and sacrifice the rest
- 28I can hear youIncrease the strength and frequency of feedback
- 29Harmful is usefulAccept the harm. Use its consequences for our own good
- 30The theory of the main blow
Strengthen and solve only one factor of the problem, and sacrifice the rest - 31Break down the main counter-argumentDetermine the main reason why the business problem is considered insoluble and decide.
- 32Everything is FireIncrease a negative phenomenon.
- 33Operational headquarters
Turning a useful action from a periodic one into a permanent one - 34A GrassBecome more flexible to succeed
- 35Both within and outsideMake a system similar to a super-system. Making subsystems-like a system
- 36Leap of EvolutionAbruptly change the context or super-system-so that the system is forced to change.
- 37Blow bubblesChange the super system so that it sends us other signals and resources
- 38HandicapSet super-goals - and achieve at least something
- 39ShabbatTemporary freeze of the situation, quarantine, ban on any actions
- 40A new form of lifeCreate something new and unprecedented that could solve our business problem
- 41Artificial respiration deviceReplacing the internal-external. Outsourcing.
- 42CarnivalParticipants change places, roles are mixed
THE "SPONSORED EDITION" VERSION COMES IN A CONCEPTUALLY WHITE, MINIMALISTIC COVER.
IT WILL HAVE A SPONSOR DUST JACKET: THE NAME, AUTHOR, AND VISUALLY DOMINANT INFORMATION ABOUT THE SPONSOR.
IT WILL HAVE A SPONSOR DUST JACKET: THE NAME, AUTHOR, AND VISUALLY DOMINANT INFORMATION ABOUT THE SPONSOR.
Become a book sponsor
The sponsored edition is 500 copies.
The sponsorship fee is 500,000 rubles.
Then the book is partly sold, partly donated.
The sponsorship fee is 500,000 rubles.
Then the book is partly sold, partly donated.
Your brand is integrated into the cover design. The design and publishing concern me. You have a wonderful VIP gift for partners
Publish your own edition
with your own cover
Publish your own edition
with your own cover
Your personal circulation is 200 copies.
The cost of the print run is 400,000 rubles.
All instances are yours
The cost of the print run is 400,000 rubles.
All instances are yours