BRRR-R-R!!! – effect

Book by Ivan Dyachenko

A step-by-step guide to solving insoluble problems in business and life

BRRR-R-R!!! —effect


   Book for entrepreneurs, businessmen, startups, top managers

and managers.

                            For everyone who wants to  make the world more interesting and effective.

For those who develop their creative and systematic thinking.

42 creative methods for business, described in micro-steps.

Hundreds of tips and examples from business, engineering, culture, military art, social projects, history, and education.. 

Left
Right
Make an early order

"BRRR-R-R!!! - effect"
and I'll hand the book to you personally
this June
4800
р.
Repel this investment a hundredfold with the first idea
created with the book
The book will come to the aid,while :
A Board of Directors is at an impasse...
Open the book and help attendants to reach an outcome. You are a creative leader and sage. The council will be efficient.
Creative plateau: it seems that " everything is already coined"
You open the book and create another column of solutions in an hour. You will never say:
"I guess there is nothing to do"
There are two poor options in front of you
You go to a business lunch with a book, and in 45 minutes, you discover that there are far greater solutions. Be careful!
Don't get the sauce all over the book!
Your product is outdated or stopped making money
Re-invent it: replace the entire of it or parts; alter the existing environment. Change the buyers. Modify it. Open the book at last!
Tender with a terrible brief
Divide into pairs and take different techniques from the book. In two hours, you have a stack of ideas. And the brief is not an obstacle.
Competitors ' ads are better than ours.
Maybe they've already opened the book? Invite your agency to visit and work together with the techniques from the book

There is no need to read this book.
Hire it for a job:

To solve "insoluble" business problems
Invent and re-invent products
Improve the quality of your life

Optimize and conserve personal and business resources
"BRRR-R-R!!! - effect" for you, if you
A Business leader or CEO
The book will allow you to find a way out of a stalemate.
A Private entrepreneur
The book will demonstrate non-obvious and super-effective solutions in conditions of resource scarcity.
A Creative expert
Each page of the book is a call to the Muse. She will not be able not to answer.
A Product Developer
The book opens up endless possibilities for step-by-step improvement of products.






Ivan Dyachenko
Creative Director, teacher, and author of the courses
18 years of creative directorship
Coca-Cola, Gett, Nestlé, PepsiCo, Samsung, Google, Nivea, Heineken...
5 years of teaching creativity
SberBank, Mail.ru, Yandex, Estee Lauder, Cartier, Danone, Alfa-Bank, Raifffeisen...
Dozens of strategic sessions
Estee Lauder, Cartier, Danon, Pernod Ricard...
Author of hundreds of programs for business
As a curator and partner of the ICRA School of Innovative Thinking.
All 42 approaches
1
A Dixie cup
Replace the expensive one with the cheap one without loss of quality
2
Energy for peaceful purposes
Use idle resources in a new way
3
Twin brothers
How to apply a duplication without creating an idle resource
4
Unsuitable substitute
Replace bad parts with new ones, but with shifted properties
5
Replacing a Stakeholder
How would your cat solve the problem?
6
Go ahead
How to solve a problem by dramatically simplifying it, breaking the barrier of perfectionism
7
Context changes
How to meet a challenge by changing something before and after the problem area
8
Splitting up
Divide the problem into parts and solve it in parts
9
Reverse procedure
Change the order of the processes to the reverse and enjoy the result
10
A Selective approach
Solve the problem not for all, but for some cases
11
Voyeurism

Looking for a solution in another area
12
A metaphor
Russian literature comes to the aid of business

13
The worst way to solve the problem
Come up with the worst solution - and turn it inside out
14
A metaphor
Russian literature comes to the aid of business
15
Go ahead
Deal with the simplest part of the trouble
16
More speed - less bumps
Сhange the pace of all actions dramatically, pick up the pace!
17
Reformulation
How to meet a challenge by writing a short essay about it
18
Blocked highway
Do not act in the old way, burn your bridges.
19
An Annexation
Add nearby processes to yours. Many problems will disappear.
20
A Business Fiction
Сancel the laws of reality and see what happens
21
A Reincarnation
Synectics, subjective analogy, transfer of a person to an object
22
Death to trade-offs
Identify a trade-off in the system - and eliminate it
23
Bloodletting
Make the situation worse, putting the system on the verge of life and death. The system mobilizes itself.
24
The exception is ordinary
Remove an element of the system. Rebuilt processes and update.
25
Deterring the aggressor
A temporary solution to reduce the impact of the problem on the business system
26
Ordinary inversion
Invert business processes and everything to the heap
27
The theory of the main blow
Strengthen and solve only one factor of the problem, and sacrifice the rest
28
I can hear you
Increase the strength and frequency of feedback
29
Harmful is useful
Accept the harm. Use its consequences for our own good
30
The theory of the main blow
Strengthen and solve only one factor of the problem, and sacrifice the rest
31
Break down the main counter-argument
Determine the main reason why the business problem is considered insoluble and decide.
32
Everything is Fire
Increase a negative phenomenon.
33
Operational headquarters
Turning a useful action from a periodic one into a permanent one
34
A Grass
Become more flexible to succeed
35
Both within and outside
Make a system similar to a super-system. Making subsystems-like a system
36
Leap of Evolution
Abruptly change the context or super-system-so that the system is forced to change.
37
Blow bubbles
Change the super system so that it sends us other signals and resources
38
Handicap
Set super-goals - and achieve at least something
39
Shabbat
Temporary freeze of the situation, quarantine, ban on any actions
40
A new form of life
Create something new and unprecedented that could solve our business problem
41
Artificial respiration device
Replacing the internal-external. Outsourcing.
42
Carnival
Participants change places, roles are mixed
THE "SPONSORED EDITION" VERSION COMES IN A CONCEPTUALLY WHITE, MINIMALISTIC COVER.
IT WILL HAVE A SPONSOR DUST JACKET: THE NAME, AUTHOR, AND VISUALLY DOMINANT INFORMATION ABOUT THE SPONSOR.
Become a book sponsor
The sponsored edition is 500 copies.
The sponsorship fee is 500,000 rubles.
Then the book is partly sold, partly donated.
Your brand is integrated into the cover design. The design and publishing concern me. You have a wonderful VIP gift for partners
Publish your own edition
with your own cover

Your personal circulation is 200 copies.
The cost of the print run is 400,000 rubles.
All instances are yours