The goals. All the projects lead to the rise of thinking effectiveness for the business teams
How? Teaching at the Corporate SBER University, strategic sessions, workouts, creative methodologies installing and etc.

We've done so lot of projects, that we have to gather them at the one-page landing (rus): welcome

The goal: to reinvent brand communications
in case of increased competition.

The solution: a series of online workouts for the client's team

The tools used: Theory of inventions, CRAFT methodology, Censydiam, insights segmentation, brand impersonation techniques

The results: the team have overcome the fear of online work
and the brand platform was reworked in detailed way.

The metrics: Engagement Rate, Awareness, NPS

The goal: to build an atmosphere of safety and trust
for the new top Management Team

The solution: creative techniques for a team work, using archetype mapping, social capitals framework and emotional purposes mapping

The results: Ethic Codex was created, work priorities were established and the company culture was adopted for the Russian Team

The goal: Cartier Russia comes with a challenge: to renew the communications sets and boutiques concepts at the luxury trend reversal epoche.

The solution: Regulary creative sessions using international
and home-made frameworks

The results: new boutiques Big ideas, expressed with in-shops mechanics. Improved productivity by formulating values ​​and mission of the team. Important features and the key methods of the team work were prioritized

Метрики: NPS, LTV

The goal: at the start of it's international expansion Yandex.taxi realized the need to create a new brand name for international markets.

The solution: Creative naming workouts for the client's team and the work facilitation

The results: inhouse team won their own international tender
with the brand name YANGO version.