Two-in-one: creative and educational cases
at one page
Here you can find the cases for creative thinking development for business teams, strategic sessions in the VUCA world, mentoring and thinking techniques for leaders and top-managers, as well as communication and creative strategies designed by me. Take your time.
SBER. Dozens of projects for the main bank and tech-ecosystem of Russia
The goals. All the projects lead to the rise of thinking effectiveness for the business teams
How? Teaching at the Corporate SBER University, strategic sessions, workouts, creative methodologies installing and etc.

We've done so lot of projects, that we have to gather them at the one-page landing (rus): welcome
None of the case, presented below, would be possible without the talented and persistent teams of IKRA school, JAMI, ACTION and Dentsu Aegis agencies
Brand building creative online-sessions
for Russia's edu-tech market leader
The goal: to reinvent brand communications
in case of increased competition.

The solution: a series of online workouts for the client's team

The tools used: Theory of inventions, CRAFT methodology, Censydiam, insights segmentation, brand impersonation techniques

The results: the team have overcome the fear of online work
and the brand platform was reworked in detailed way.

The metrics: Engagement Rate, Awareness, NPS
Strategic sessions: Moscow and Florence
The goal: to build an atmosphere of safety and trust
for the new top Management Team

The solution: creative techniques for a team work, using archetype mapping, social capitals framework and emotional purposes mapping

The results: Ethic Codex was created, work priorities were established and the company culture was adopted for the Russian Team
Creative workouts
The goal: Cartier Russia comes with a challenge: to renew the communications sets and boutiques concepts at the luxury trend reversal epoche.

The solution: Regulary creative sessions using international
and home-made frameworks

The results: new boutiques Big ideas, expressed with in-shops mechanics. Improved productivity by formulating values ​​and mission of the team. Important features and the key methods of the team work were prioritized

Метрики: NPS, LTV
Brand naming sessions to create
an international skin
for Yandex.Taxi
The goal: at the start of it's international expansion realized the need to create a new brand name for international markets.

The solution: Creative naming workouts for the client's team and the work facilitation

The results: inhouse team won their own international tender
with the brand name YANGO version.
More tnan 100 houres of teaching
at Sberbank University mini-AMB course
Thanks to a long-term supplier of the Sberbank University
and invaluable partner and my professional homeland
Innovative thinking School IKRA
Creative dealerships' workout for Mercedes Benz Russia
The goal: to involve dealers' teams deeper into the Brands
in a creative way. To boost their creativity.

The solution: performance and Team work fasilitation on the key EMEA Conference day.

The result: a Mercedes Track full of ideas and the team united
the most popular branded Youtube channel in Russia
Developed by Zebra Hero and my JAMI team.
14.02.2017 — 383 653 real subscriptions
The most famouse blogger collaboration for a commercial brand.
A bunch of industrial awards.
TATARKA «Altyn» became the most popular music branded video in Russia: more than 5 mln. views for two days
Social Media Marketing strategy. Detailed.
Do's & Dont's. Examples. Design and text.

Disruptive product for Russian market
Creative campaigns
for iconic brand
Six campaigns for the three darkest Russian alcohol advertising years.
Sales support using digital-communications and digital-PR.
Festival awards.
Worldwide best-cases for the most friend-full brand on the planet
Marketing campaigns for three years
What do the clients tell
Hundreds of educational, advertising and creative projects
for dozens of inspiring clients

Key expertises

Creative thinking / soft skills teacher
Creative trainer for business teams
Wide-spectrum associate creative director
Motivating speaker and courses creator
Waiting for your contacts
I'll be back soon
Ivan Dychenko
Trainer, Creative director and speker