Two-in-one: creative and educational cases at one page
Here you can find the cases for creative thinking development for business teams, strategic sessions in the VUCA world, mentoring and thinking techniques for leaders and top-managers, as well as communication and creative strategies designed by me. Take your time.
SBER. Dozens of projects for the main bank and tech-ecosystem of Russia
The goals. All the projects lead to the rise of thinking effectiveness for the business teams How? Teaching at the Corporate SBER University, strategic sessions, workouts, creative methodologies installing and etc.
We've done so lot of projects, that we have to gather them at the one-page landing (rus): welcome
LET'S TALK ABOUT COMPLEX TASKS?
None of the case, presented below, would be possible without the talented and persistent teams of IKRA school, JAMI, ACTION and Dentsu Aegis agencies
Brand building creative online-sessions for Russia's edu-tech market leader
The goal: to reinvent brand communications in case of increased competition.
The solution: a series of online workouts for the client's team
The tools used: Theory of inventions, CRAFT methodology, Censydiam, insights segmentation, brand impersonation techniques
The results: the team have overcome the fear of online work and the brand platform was reworked in detailed way.
The metrics: Engagement Rate, Awareness, NPS
GET YOUR BRAND STRATEGY SORTED
Strategic sessions: Moscow and Florence
The goal: to build an atmosphere of safety and trust for the new top Management Team
The solution: creative techniques for a team work, using archetype mapping, social capitals framework and emotional purposes mapping
The results: Ethic Codex was created, work priorities were established and the company culture was adopted for the Russian Team
UPGRADE YOUR TEAM
The goal: Cartier Russia comes with a challenge: to renew the communications sets and boutiques concepts at the luxury trend reversal epoche.
The solution: Regulary creative sessions using international and home-made frameworks
The results: new boutiques Big ideas, expressed with in-shops mechanics. Improved productivity by formulating values and mission of the team. Important features and the key methods of the team work were prioritized
Метрики: NPS, LTV
GET YOUR CREATIVE WORKOUT
Brand naming sessions to create an international skin for Yandex.Taxi
The goal: at the start of it's international expansion Yandex.taxi realized the need to create a new brand name for international markets.
The solution: Creative naming workouts for the client's team and the work facilitation
The results: inhouse team won their own international tender with the brand name YANGO version.
DO YOU NEED FACILITATION?
More tnan 100 houres of teaching at Sberbank University mini-AMB course
Thanks to a long-term supplier of the Sberbank University and invaluable partner and my professional homeland Innovative thinking School IKRA
Creative dealerships' workout for Mercedes Benz Russia
The goal: to involve dealers' teams deeper into the Brands in a creative way. To boost their creativity.
The solution: performance and Team work fasilitation on the key EMEA Conference day.
The result: a Mercedes Track full of ideas and the team united
GET YOUR WORKOUT DAY
SMM-hit: the most popular branded Youtube channel in Russia
Developed by Zebra Hero and my JAMI team. 14.02.2017 — 383 653 real subscriptions The most famouse blogger collaboration for a commercial brand. A bunch of industrial awards. TATARKA «Altyn» became the most popular music branded video in Russia: more than 5 mln. views for two days
ASK FOR MORE SMM CASES
Social Media Marketing strategy. Detailed. Do's & Dont's. Examples. Design and text.
Disruptive product for Russian market
ЗАКАЗАТЬ ПРОДУКТ: SMM-TOOLKIT
Creative campaigns for iconic brand
Six campaigns for the three darkest Russian alcohol advertising years. Sales support using digital-communications and digital-PR. Festival awards.
GET YOUR ASSOCIATE CREATIVE DIRECTOR
Worldwide best-cases for the most friend-full brand on the planet
Marketing campaigns for three years
What do the clients tell
Innovative sight of life starts at childhood. Every year the Creative Campus changes our students' view of things. An exraordinary attention-keeping skills and inspiring storytelling are required. Every year we get it from Ivan and IKRA team
Pavlovo School, a leading educational incstitution for children from selected families
Theory and practicing are always ballanced at Ivan's performance. And it is alsow very dinamic. Workout with Ivan is rather new and exicting for our team
Netology marketing director
Finance counsulting requires people with algorithmic, programmable thinking. Strong, systematic teams achieve KPIs. But there is a flip side: the task for finding new innovative solution often cause difficulties. Teams need a strong fasilitator. And we have this "head-opening" with Ivan and his team
KPMG Project manager
Creative methodologies «opens’ peoples’ heads - we saw it with our own eyes. Things that seemed helpless and worked out - became inspiring and full of opportunities. The creative thinking development of employees is an ultimate goal, but the most grateful if solved.
Hundreds of educational, advertising and creative projects for dozens of inspiring clients